Proof that bold brands get results.
1. a before & after
(branding)
see what we did
new brand
graphic design
a new website
Curated & Crafted is a premium event furniture rental company based in Zimbabwe. They specialise in high-quality, stylish, and versatile pieces that transform any event space into a Pinterest-worthy setup. Their mission? Elegant functionality, delivered with bespoke flair.
curated
- A polished, memorable visual identity that reflects their premium service
- A modern website that matches their aesthetic and supports user-friendly navigation
- A foundation for future content and social media that feels aligned, strategic, and strong
- A client who went from “Canva logo energy” to total brand power
Outcomes
- Developed a brand identity rooted in their pillars: high-quality, versatile, stylish, and bespoke
- Designed a logo that subtly references furniture in clever, abstract ways (did you spot the chair from above?)
- Built a soothing yet sophisticated colour palette (sage, espresso, stone, and cream tones)
- Rolled out brand patterns, logo variations, and typography systems
- Designed and launched a sleek, modern website to showcase their work and support bookings
Strategy
- Replacing a generic Canva logo with something truly distinctive
- Creating a high-end feel without losing approachability
- Translating a product-heavy brand into a digital space that feels clean and curated
- Building a cohesive visual system for everything from business cards to social content
Challenges
Curated & Crafted came to us for a website — but one look at their Canva logo and we knew they needed the full glow-up. We rebranded from the ground up: bold new logo, elevated colour palette, custom patterns, and a fresh new vibe. Then we launched a sleek, modern site and rolled that identity straight into their socials — where the new brand is already doing its thing.
Project Synopsis
2. website design
(website)
Nigel Joscelyne is a heritage furniture brand in Zimbabwe known for handcrafted, heirloom-quality pieces. Recently taken over by a new couple, the brand is now stepping into a new era — modern, minimal, and proudly Zimbabwean.
nigel joscelyne
- A fresh, modern website that feels both minimal and deeply rooted in legacy
- Cohesive digital branding across website and social platforms
- Stronger storytelling around craft, quality, and heritage
- A brand that now looks as refined as the furniture they make
Outcomes
favourite feature
- Rebuilt the site on Showit with a clean, mobile-first design
- Focused on product categories, story-driven copy, and simplified navigation
- Integrated a natural colour palette and timeless fonts to reflect craftsmanship
- Created a dedicated “Custom” section to highlight their bespoke work
- Took over social media to match tone, elevate visuals, and grow reach
Strategy
- No previous site files or backup (just vibes and vision)
- Telling the story of a heritage brand without making it feel outdated
- Building a product-led site that still felt warm and editorial
- Creating cohesion between their digital home and their physical craft
Challenges
When they came to us, their website had vanished — gone, lost, and never backed up. Starting from scratch, we rebuilt everything: clean structure, simplified navigation, elegant branding, and a story that honoured both legacy and evolution. Alongside the new site, we took over their socials to bring the brand into the spotlight it deserves.
Project Synopsis
3. Content Creation
(photos/video)
This is the stuff that stops the scroll.
Reels, shoots, stories — we make your brand look good, sound sharp, and show up everywhere.
Lights, Camera, Content
- Reels that actually get watched — and shared
- Image libraries that make social posting a breeze
- Stories that feel behind-the-scenes but still on-brand
- Clients who go from “I’m not photogenic” to “Can I post this one next?”
The Outcomes
favourite feature
- Creative direction that mixes strategy with vibes
- Shoot-day planning that includes angles, outfit changes, props, and lighting hacks
- Editing that turns chaos into clarity (with branded overlays, captions, and music that slaps)
- Real-time testing of what works — and switching it up when it doesn’t
The Strategy
- Making content that’s both beautiful and on-brand
- Turning “I hate being on camera” into “damn, I look good”
- Balancing raw, authentic moments with polished strategy
- Educating clients on why a reel > 10 static posts
The Challenge
Content is everywhere — but good content? That stops the scroll, tells a story, and actually converts? That’s our zone.
We shoot, direct, style, and edit content that doesn’t just look good — it works. Whether it’s iPhone reels or pro photo shoots, we know how to make your brand show up and show off.
The Vibe Check (Synopsis):
social media
email marketing
strategy
Therapy Pro is a paediatric rehab centre in Harare offering holistic, family-focused therapy for children. Their warm, multidisciplinary approach supports both kids and caregivers through play-based therapy, education, and everyday tools.
Therapy Pro
- A fully developed email and social content strategy to support centre growth
- Higher email engagement through segmentation and personalised messaging
- Increased community awareness and clarity around Therapy Pro’s offerings
- A strong, consistent brand presence that now supports their mission to empower children and families
- A content engine built to scale — ready to support future services, partnerships, and community initiatives
Outcomes
- Developed an email marketing roadmap with automated welcome flows, targeted newsletters, and behaviour-based follow-ups
- Created custom content for four key audience segments: parents, special needs caregivers, healthcare professionals, and local partners
- Introduced monthly campaigns to spotlight services, success stories, centre updates, and community events
- Set up branded visual templates and brand voice guidelines for consistency
- Developed a warm, friendly tone that mirrored the Therapy Pro brand: inclusive, clear, and supportive
- Designed for mobile-first experience and accessibility (because real parents read emails in car lines and doctor’s waiting rooms)
Strategy
- Introducing a brand-new centre to a wide and varied audience
- Clarifying complex therapy services in a way that felt accessible, not clinical
- Building trust and visibility in a highly personal, care-based space
- Creating consistent, branded communication across social media and email
- Segmenting audiences with very different needs: parents, caregivers, professionals, and partners
Challenges
When Therapy Pro opened their new centre, they knew they needed more than just great services — they needed people to know who they were, what they offered, and why it mattered. That’s where we came in.
Lighthouse developed a full social and email marketing strategy to raise awareness, build trust, and drive bookings. We helped shape their voice, clarify their messaging, and create content that matched the empathy and professionalism of their services — while keeping it engaging for busy parents and referrers.
Project Synopsis
5. Grid Redesigns
(social media & graphic desgign)
visuals
vibes
voice
We took tired, inconsistent Instagram feeds and turned them into scroll-stopping, strategy-led grids with serious visual impact. Each redesign was built to reflect the client’s brand, voice, and goals — with curated visuals, clear messaging, and that “finally, it feels like us” energy.
grid glow
- Elevated, professional-looking grids that reflect the brand’s true vibe
- Increased consistency, clarity, and confidence across platforms
- Stronger brand recognition and visual cohesion
- Content that not only looks good — but works hard
Outcomes
- Audited existing content and identified brand blind spots
- Developed brand-aligned content pillars to guide messaging
- Introduced structured visual systems (colour themes, post types, layout rhythm)
- Designed custom templates to ensure future content stayed on-brand and on-strategy
Strategy
- Inconsistent posting with no visual direction
- Grids that didn’t reflect the brand’s personality or professionalism
- Poor hierarchy in posts (audience didn’t know where to look or what to do)
- No strategy guiding content types or themes
Challenges
We took tired, inconsistent Instagram feeds and turned them into scroll-stopping, strategy-led grids with serious visual impact. Each redesign was built to reflect the client’s brand, voice, and goals — with curated visuals, clear messaging, and that “finally, it feels like us” energy.
Project Synopsis
